SMS text marketing can be used for all types of retailers, both locally-based and national. It can be used to promote services or products, increase customer retention and loyalty, and to provide purchase incentives. Advertising through SMS test messages can build a database of customers known to be interested in the retailer's services and products. A retailer can advertise the database and ask customers if they would like to sign up. Then, the retailer can send offers and coupons directly to the users, who can bring the texts into the store to redeem the offers.
Text recipients may even forward their messages on to friends and family, thereby expanding the company's exposure to potential customers even more!
SMS text marketing typically produces redemption rates ten times the rates of traditional advertising media. Most cell phone users carry their phones with them every day, so texts are an excellent way to keep in touch with your customers with regard to promotions, appointments, or product updates. If you run an automotive service company for example, you could even alert your customers when their cars are ready for pickup! If your business is a pharmacy, you could alert people when their prescriptions are available, and if you run a doctor's office, you can text patients for appointment reminders or changes. SMS messaging can be used by school districts to send alerts to parents about school schedule changes and closings. It can also be used to send exam reminders and homework information to students.
If your organization is particularly large, you can even use SMS text messaging to communicate with employees. You can send corporate information, announcements, and policy updates to your employee base. You can also announce staff meetings in this way. Finally, you can text your employees privately about delicate matters, rather than announcing them over a loud speaker or in a meeting.
